In an interview with Lance Pugmire of The Athletic, Top Rank chairman, Bob Arum had some choice words about his stable star.
He’s got to promote like [Teofimo] Lopez does. He’s got to promote like Shakur [Stevenson] does… like [Floyd] Mayweather did, like [Manny] Pacquiao did.” Arum stated in the post-fight interview.
“If he doesn’t, then who the f–k needs him? He may be the greatest fighter in the world, but, hey, I ain’t going bankrupt promoting him. The question is, ‘Do we want to keep him?’ I could build a house in Beverly Hills on the money I’ve lost on him in the last three fights, a beautiful home.
”Nobody questions Crawford’s innate, tremendous ability. By beating a naturally bigger guy [in Kell Brook], decisively, that’s a big statement that’s he’s making. The question is, ‘Does he pay the bills?’ Look, you can have the best opera singer in the world. If the fans don’t support it, you’re out of business.”
The words were direct and scathing from a promoter known for holding nothing back. It pulled back the covers on the messy bed of boxing which unilaterally can shift power dynamics with the firing of a tweet or upload of a story.